Type Detective Journal Week 3

Type Detective Journal Week 3


This week I started to look at typography in a different way, mostly I looked at store logos and they're different designs and fonts. Just the other day I noticed that in the GameStop logo it used the Impact font, and that it was all together instead of it having space at the center. I also noticed that the space with all of the letters was close, I believe this is because of kerning. 


As you can see the logo is using the Impact font although the letters seem to be closer to each other. I think that this logo is meant to emphasize attention with the red on the logo and probably to act now.  




I am slowly starting to realize that typography plays a part in everyday life, from the number in your car's dashboard to the letters in a store logo. Typography is everywhere and it has a deeper meaning. I like the Impact font because of its boldness as well as its looks. 

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